CV / BIO :
Since 2016 Owner @ Double-D Consult (Freelance)
Coach & consultant in Automotive sector
Training, coaching, audits, business development for several car manufacturers
Keynotes speaker & specialist in Customer experience and in Driverless Car
2010 - 2016: Manager smart (Mercedes-Benz Group Belgium Luxembourg)
In charge of all national Sales & Marketing activities in order to re-launch the smart
brand & network before introduction of a new generation of models.
Introduced electric smart, including all electric and mobility services (car sharing,
loading station, electric bike, sale & care).
2005 - 2010: Field Manager (MINI Belux / BMW Group Belgium Luxembourg)
Restructured the whole MINI network and developed exclusive MINI dealership
within Brand Separation Strategy (the MINI Stores).
Leaded, trained, coached and managed the MINI Sales force.
Implemented the required organisational processes, as well as marketing
operations in order to achieve and exceed sales targets.
1999 - 2005: Product, Event, Mobility, District Manager (smart Belux)
In charge of almost all Marketing & Sales activities for smart brand during its
- Product Management (including product & sales trainings)
- Event Management (including Brussels Motorshow)
- Implementation of Corporate Identity
- Mobility Management: partnerships including Thalys, Interparking
- District Management
1997-99 Marketing Analyst Personal Cars (DaimlerChrysler Belux)
- Market surveys (consumer and dealer survey, price positioning, …)
- Product training organisation
Various internships from 1987 to 1992: IBM Belgium; Spizza 30; BESIX, …