LARS ULRICH is a musician, songwriter, actor, record producer and co-founder and drummer of the American heavy metal band Metallica. He is adept at handling all matters out of the studio and off the stage, and being the self-confessed biggest fan of Metallica, it has seen him surface at critical points in the band’s career to both protect and inspire the creative interests of the band. His business acumen has been well-honed over the years and he shares his musical and business creativity with audiences around the world.

photo Par Superkratos244 — Travail personnel, CC BY-SA 4.0,

"Passionate, driven and a dynamic force at the heart of Metallica"

LARS ULRICH offers unique and flexible corporate events customised for individual organisations. He teaches how to play the drums on his own drum kit while telling stories from the world of rock n roll, with the opportunity to build energy, encourage team work, break down corporate barriers and just generally have the best time ever.

Using his own life experiences, LARS ULRICH engages and motivates and encourages, challenges and inspires participants to step beyond their perceived limitations.