MICHAELA MERK intervient comme conférencière dans de nombreux évènements et congrès avec un focus sur les questions de
gestion des marques de luxe et problématiques retail.
Michaela a occupé des fonctions de top manager dans des entreprises internationales telles que L’Oréal luxe, Marionnaud / AS Watson et Estée Lauder.
En parallèle elle donne des séminaires et des conférences dans le monde entier et enseigne dans des écoles de commerce en Europe, au Moyen Orient et en Chine (ESSEC, Sorbonne, IFM, Sup de Luxe,
Beida et East China Normal University). Michaela Merk est également professeur associé en management à l’université Paris Dauphine et membre du laboratoire de recherche „Brand and Values“ à
la Sorbonne où elle a accompli son PHD en partenariat avec l’école d’HEC.
MICHAELA MERK est l’auteur de “Luxury Sales Force Management : Strategies for winning over your brand ambassadors”.
MICHAELA MERK a développé une large offre de conférences et de formations en management de la marque, du retail et
du digital avec focus sur les industries premium et luxe. Même si votre entreprise n'est pas positionnée en luxe mais souhaite développer une offre plus sélective, les
formations vous aideront à vous inspirer des meilleures pratiques en luxe, toujours à la recherche d'excellence, de qualité, de perfection.
La durée des conférences et des formations peut être adaptée selon vos besoins. Nous avons l'habitude d'adapter le contenu à votre secteur industriel.
Les formations s'adressent aux cadres dirigeants en retail, marketing, ressources humaines, de la formation et la communication.
CE QUE LES CLIENTS DISENT
"I wanted to extend my gratitude for an exceptional two day course in Dubai. It was inspiring, enthralling and challenging. We are looking to inspire our employees to work as a team, bring
passion to the Brand and become amazing Jewellery Specialists by consulting, inspiring and guiding customers on their Versace Fine Jewellery experience. Much of what we learned over the two days
will become integral to our Training and Development Strategies; where we are diligently focusing on the core essence of our people.
Josh Morar, Versace Fine Jewellery - Retail Director Middle East/ Samra International
Merci et félicitation pour votre présentation exceptionnelle qui restera en mémoire pour sa pertinence et la qualité de ses messages.
Perrine Corvaisier, directeur e-commerce et projet digital manager, Hermès International
Merci pour cette présentation grandiose lors de la conférence retail Europe. Vous avez réussi à transmettre votre flamme au public.
Dorothée Benkalifa, Retail and Education Director Europe, Yves Saint Laurent et Clarasonic, L’Oréal Luxe
La présentation de Michaela Merk était fabuleuse, inspirante et très engageante pour l’audience. Elle a apporté de nouvelles idées et modèles pour aider les retailers à adopter le digital.
Jeff Barnett, Executive Vice President, Field Operations, Demandware
Excellente présentation, visionnaire et inspirante! Michaela Merk nous a apporté des outils très concrets pour appliquer les recommandations tout de suite. On a senti l’enthousiasme dans
l’audience.
José Fornés Peréz, General Manager Kérastase, L’Oreal Germany
Dans l’univers du luxe, vous avez toujours besoin d’être emporté. Michaela Merk a réussi à nous emporter très très loin.
Directeur général d’une marque de luxe
La manière dont le séminaire a été conduit nous a maintenus en haleine tout au long du séminaire. C’était à la fois très interactif et très pertinent. Je n’ai pas seulement appris la notion de
marque de luxe mais nous avons expérimenté pour la première fois la création d’une marque de A à Z. Je ne peux qu’exprimer mon profond respect et admiration pour Madame Merk.
Mia Karam, Brand Manager dans un multimarque de luxe
In addition, we have developed tools that help sales teams become brand ambassadors by offering service excellence to demanding smart shoppers.
Do you consider sales teams crucial for your company's success ? Do you want to boost their performance, motivation and engagement to your brand or company? Then contact us in order to find the best fitting keynote or training module.
Please find below a list of the most frequently requested topics and download our brochure for more information. The length of conferences and trainings can be adjusted to your requirements and a particular focus can be given to your specific industry sector.
RETAIL EXCELLENCE
1. Creating Sales Team Excellence
The art of recruiting, managing and developing salespeople into brand ambassadors
2. Sales and Service Excellence
Exceeding client expectations as brand ambassadors
3. Discover and master the codes of luxury
The art of selling in a world of excellence
4. Detect client needs by decoding yourself
Improve your interpersonal skills to become a selling champion
5. Mastering the new retail reality
Trends – Best Practices - Implications
6. Sales Force Management in China
Strategies for building a loyal, successful and engaging sales team
DIGITAL EXCELLENCE
1. The digital challenge of premium & luxury brands
Trends, best-practices and implications
2. The challenge of digitalizing your stores and salespeople
Innovating the shopping experience in the digital age
3. Luxury Service Sense in the digital age
Exceeding customer expectations by integrating digital tools & services
BRAND EXCELLENCE
1. Luxury Brand Management
The art of building and launching strong brands
2. The Branding Challenge
Creating a striking brand platform
3. The art of transmitting new fashion collections to sales teams
Tools, techniques, successful sales
About Prof. Dr. MICHAELA MERK
Europe’s expert in transforming sales teams into customer focused brand ambassadors
Prof. Dr. Michaela Merk is an international business speaker, trainer, author and professor specialized in retail, brand and digital excellence through relationship management. Her focus is to
help companies transform their sales and service teams into brand ambassadors in order to generate an unforgettable customer experience. She shows how customers expectations have changed in a
growing connected world and how your teams can generate an unprecedented customer experience in the traditional sales and service environment. Digitalization requires growing humanization!
MICHAELA MERK acquired her solid expertise by managing and coordinating up to 1000 sales associates for international premium and
luxury brands who service the most demanding customers. In addition, she advises companies in their digitalization process in order to help them master the new retail reality.
As a highly demanded speaker and trainer in English, French and German she gives conferences in over 20 countries around the globe. In her dynamic keynotes and highly interactive trainings she
fascinates through in-depth know-how, hands-on content and a shining personality. Her clients, among others L’Oréal, LVMH, Chanel, Rolex, Four Seasons Hotels, Nespresso, Pierre Fabre or
real estate franchise corporations like Laforêt, invite her to learn from her extensive marketing and retail management experience.
Besides her business career she is an associate professor at Paris Dauphine University in luxury marketing, retail and digital management and lectures at several world leading business schools
like ESSEC, University of St Gallen and International University of Monaco. Michaela Merk holds a PhD degree in marketing from the Doctoral School of Paris (Sorbonne & HEC). She is the author
of the bestselling management book "Luxury Sales force Management" (Palgrave Macmillan).
What the public says :
"I wanted to extend my gratitude for an exceptional two day course in Dubai. It was inspiring, enthralling and challenging. We are looking to inspire our employees to work as a team, bring
passion to the Brand and become amazing Jewellery Specialists by consulting, inspiring and guiding customers on their Versace Fine Jewellery experience. Much of what we learned over the two days
will become integral to our Training and Development Strategies; where we are diligently focusing on the core essence of our people.
Josh Morar, Versace Fine Jewellery - Retail Director Middle East/ Samra International
"Thank you and congratulations for your brilliant presentation which will remain in our memories for its pertinence and the quality of your messages."
Perrine Corvaisier, E-business director and digital project manager, Hermès International
« Thank you for your majestic presentation at out European Retail Conference. You managed to pass over the flame to the public. »
Dorothée Benkalifa, Retail and Education Director Europe, Yves Saint Laurent and Clarasonic, L’Oreal Luxe
« Michaela Merk’s presentation was fabulous, inspiring and very engaging for the audience. She brought up new ideas and models for retailers to embrace the new digital world. »
Jeff Barnett, Executive Vice President, Field Operations, Demandware
« Excellent, visionary and inspiring presentation! It was very concrete since Mrs Merk showed us tools we can apply tomorrow. I could feel the enthusiasm in the audience. »
José Fornés Peréz, General Manager Kérastase, L’Oreal Germany
"In the luxury business, you always want to be taken away. Michaela Merk succeeded in taking us away, very high, very far."
Vérena Fox-Lasvigne, Senior Spa Director, Four Seasons, Marrakech
"You were the highlight of our European Spa manager conference."
General Manager of a Luxury Brand
« The way the seminar was conducted kept us all interested at all times. It was interactive and truly insightful. I did not only learn about the notion of a luxury brand but we experienced it
first hand by creating our own from A to Z. I can only thank Mrs Merk and express total appreciation and admiration. »
Mia Karam, Brand Manager at a Multibrand Luxury Clothing Company